Press release -
Record salmon exports in 2014
Norway exported salmon worth NOK 43.9 billion in 2014. This is the highest export level ever for salmon and is an 11 per cent gain on 2013.
”Increased salmon production in Norway combined with strong demand and record salmon prices have contributed to set a new export record for Norwegian salmon”, says Paul Aandahl, branch manager for salmon and trout at the Norwegian Seafood Council.
”This is despite one of the biggest markets for Norwegian salmon, Russia, choosing to close its borders to Norwegian seafood on August 7th 2014”.
Measured by product weight, Norway exported 999,000 tonnes of salmon in 2014, which is 4 per cent higher than the year before.
Record strengths in salmon pricing
The export price for fresh whole salmon during 2014 fluctuated between NOK 34.96 per kg in September and NOK 48.88 per kg in January. The average export price for 2014 was NOK 41.06 per kg. This is NOK 1.35 kroner or 3.4 per cent more than in 2013.
Increased exports to EU after import ban from Russia
Following the Russian import ban in August 2014 the EU´s share of Norwegian seafood exports increased significantly. Measured by product weight 720,000 tonnes of salmon were exported to the EU, which represents an increase of 11 per cent compared to 2013.
”Being excluded from Russia illustrates the strong demand for salmon in the world market as well as the ability of Norwegian exporters to adapt to market changes. Norwegian salmon exporters have become less dependent on individual markets”, says Bjørn-Erik Stabell, marketing manager for salmon at the Norwegian Seafood Council.
Poland is Norway's most important salmon export market. Measured by value salmon exports increased by 10 per cent in 2014 to reach a total of NOK 5.5 billion. UK is the biggest growth market in the EU, increasing by 12,300 tonnes to 60,000 tonnes measured by product weight.
Increased volumes to USA
Salmon worth NOK 1.9 billion were exported to the United States in 2014, which is a 64 percent gain on 2013. Measured by product weight 47 per cent, or 9,000 tonnes more salmon were exported in 2014 compared to 2013. Both exports of fresh fillets and fresh whole salmon increased in 2014. 8,000 tonnes of fresh whole salmon were exported to the United States in 2014, a product that until 2012 was negatively affected by punitive import duties.
Exports to Eastern Europe sharply reduced
The value of salmon exports to Eastern Europe fell by 37 per cent in 2014 to a total of NOK 3.56 billion, compared to 2013. The reason for the decline is primarily the Russian import ban dating from August and a reduction in exports to the Ukrainian market. Exports to other countries in the region have remained stable or have increased in 2014.
Asian export volumes increase
Norway exported salmon to Asia worth NOK 6.56 billion in 2014. This is an increase of 16 per cent from 2013. Measured by product weight, exports to Asia increased by 11 per cent, or 14,000 tonnes in 2014. The largest increase, measured by value, was to Israel, Hong Kong and South Korea.
Trout exports in line with last year
Norway exported trout worth NOK 2.34 billion in 2014. This represents a decrease of 1 per cent, or NOK 29 million compared with 2013. Measured by product weight, 50,700 tonnes of trout were exported in 2014. This is a decrease of 9.5 per cent compared to 2013.
Whilst the supply of trout to eastern Europe reduced, we saw an increase in exports to the EU, Asia and USA. Within the EU export value increased the most to Poland and Finland, while Japan and China were the biggest growth markets in Asia.
The price of the primary product, fresh whole trout, increased by NOK 1.79 per kg, or 4.3 per cent to NOK 43.31 per kg. This is NOK 2.25 higher than the price for fresh whole salmon .
For further statistics and information on Norwegian seafood exports in 2014 see www.seafood.no
The Norwegian Seafood Council is a joint marketing organisation for the Norwegian seafood industry and invested NOK 504 million in 2014 to develop markets on behalf of Norwegian seafood exporters. The council has its head office in Tromsø and offices in thirteen of Norway’s most important seafood export markets. The Norwegian seafood industry finances the activities of the council through fees levied on all exports of Norwegian seafood.The Norwegian Seafood Council is a public company owned by the Ministry of Trade,Industry and Fisheries.