Latest news

Renate Larsen and Gunhild Stordalen

“Seafood needs to be “sexier” to win hearts and bellies of modern consumers”

This is just one of the points raised by EAT founder Gunhild Stordalen when asked how to inspire a new generation of seafood consumers in a chat with Norwegian Seafood Council CEO Renate Larsen at this week’s North Atlantic Seafood Forum (NASF). Stordalen and her organization EAT has been appointed by the UN ahead of this autumn’s Food Systems Summit, the first of its kind, to come up with groundb
Photo: Norwegian Seafood Council

Growth trend continues for Norwegian seafood exports in May

Norway exported seafood worth NOK 8.3 billion in May, an increase of NOK 484 million, or 6 per cent, compared with May 2020. This continues the seafood export growth trend from April. "Measured in value, this year's May is the third-best May of all time for Norwegian seafood exports. Salmon exports have continued to grow from April, at the same time as we have experienced a marked increase in expo

Norwegian salmon - the most popular fish in the world

Norwegian salmon – the world’s most popular fish

It’s only just over 50 years since the first successful salmon farm in Norway. Since then, salmon – or in fact Norwegian salmon - has become the world’s most popular fish. Grilled, smoked, fried, sushi, burgers, in woks, wraps, pokebowls and tacos. The options are limitless when it comes to the dishes where salmon can be used. Salmon's great versatility, taste and high nutrient content are import

How will shoppers change and what does it mean for seafood?

New report: The recipe for increasing seafood consumption

The world needs to eat more seafood, both from an environmental and nutritional point of view. But what is it going to take for more people to choose seafood, and for people to eat more healthy and sustainable proteins from the ocean? In its new report, “Seafood Trends”, the Norwegian Seafood Council presents some answers to what people want and expect from the seafood industry – as well as what i

Better than expected Norwegian skrei season

Better than expected Norwegian skrei season

Many feared a challenging 2021 skrei season due to the global pandemic and record high quotas for cod. But when summarizing this year’s winter cod season it is not all doom and gloom for Norwegian exports. The traditional Norwegian skrei season runs from January to April and the Norwegian Seafood Council concludes exports remained resilient and adaptable in a changing market landscape. In total 38

Photo: Norwegian Seafood Council

Growth in Norwegian seafood exports continue despite challenging market conditions

Norway exported seafood worth NOK 8.6 billion in April. This is an increase of NOK 338 million, or 4 per cent, compared with April last year. Thus, the positive development from last month continues. "Even though the seafood markets are still strongly affected by the corona pandemic and a strengthened Norwegian krone, the value of seafood exports in April is the second highest April ever. This is

Quality labelled skrei from Norway

Norwegian skrei making headlines across Europe

In Spain, they call it the "wild and athletic cod that returns home every year", in Germany "the gold from Lofoten" and in France as a "premium seasonal product". There is no doubt that Norwegian skrei has caught the media's interest in Europe this year as well. The corona pandemic has impacted the 2021 skrei season in so many ways. With travel restrictions and closed restaurants, the Norwegian Se

Press contacts

Chris Guldberg

Chris Guldberg

Press contact Communications Director +4792810707
Anette Grøttland Zimowski

Anette Grøttland Zimowski

Press contact Head of International PR +47 919 13 865

Proudly representing Seafood from Norway

The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in twelve of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.

Norwegian Seafood Council
Stortorget 1
9008 Tromsø
Norway