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There is still room for growth in sales and increased storytelling around salmon as a product, Country Director for Italy, Tom-Jørgen Gangsø, says.

Italy Chosen for Salmon Investment Boost

This year, Italy was chosen as one of the markets for a new case investment project for salmon. The main objectives have been to increase learning and test new activities and approaches that can contribute to achieving the main goals set for the Italian market.

Photo: Norwegian Seafood Council

Record exports of Norwegian seafood in 2023 due to price growth and weak krone

The export value of Norwegian seafood reached an all-time high in 2023, with seafood worth NOK 172 billion being exported from Norway. This equates to 39 million meals being served every day, all year round.
Compared to 2022, the export value increased by NOK 20.7 billion or 14 per cent.
“2023 was the best value year ever for Norwegian seafood exports. Seafood is still one of Norway's most

Norwegian aquaculture continues to top the charts of the most sustainable animal protein production

Norwegian aquaculture continues to top the charts of the most sustainable animal protein production

The Coller FAIRR Index, which ranks the world’s most sustainable animal protein producers, has crowned three Norwegian aquaculture companies at the top of the table.
Of just four companies identified by the index as being ‘low risk’ against a number of factors demonstrative of sustainability, three are Norwegian aquaculture producers. Mowi, the world’s largest salmon farmer, once again took the

Norwegian salmon is the most popular sushi topping

Norway: Bringing salmon sushi to your bento box since the 1980s

Celebrating World Sushi Day on the 18th June would not be possible without a nod to the world’s most popular fish and sushi topping – Norwegian salmon.
Salmon’s vibrant pink is immediately recognisable in Japanese restaurants, on sushi conveyor belts and in supermarket pre-prepared boxes around the world. With versatility, a delicate flavour and a universal appeal, salmon has become not only th

Letchworth Garden City will the location for a Sea Change this June

NSC launches unique seafood sustainability campaign in UK

Can people’s perceptions about seafood and sustainable diets be changed over the course of three weeks? That is the theory behind the unique campaign being launched by the Norwegian Seafood Council in the UK this June.
A Sea Change is coming –to Letchworth
The 11th of June marks the start of the three-week long campaign, Sea Change, which aims to do just that – encourage a sea change for se

Pandemic accelerated several seafood trends

Pandemic accelerates trends, drives innovation, and creates opportunity across the seafood industry for 2022

The COVID-19 pandemic has affected the world in many ways. We are well-versed in the negatives, but it’s important to note that it’s also presented huge growth and innovation opportunities in markets across the world. The seafood industry is one of them.
The Norwegian Seafood Council’s (NSC) annual trend report, just launched, unveils the seafood trends that are emerging at speed thanks to the

Price increases deliver export record for Norwegian seafood in April 2022

Price increases deliver export record for Norwegian seafood in April 2022

Norway exported seafood worth NOK 11.3 billion in April. This is an increase of NOK 2.8 billion, or 33 per cent, compared with April last year.
In the first four months of this year, Norway exported seafood worth NOK 45.4 billion. This is a growth in export value of 25 per cent, or NOK 9.1 billion, measured against the first four months of 2021.
“Higher prices for our key species such as sal

Responsible aquaculture represents major opportunities to food security and healthy diets

Green recovery from pandemic must also mean blue

The theme for this year’s UN World Health Day on April 7 is Our Planet, Our Health, aiming to focus on opportunities for so called green and healthy recovery from the pandemic.
“The need to change our ways when it comes to how we treat ourselves and our planet is more pressing than ever. The food we put in our bodies, and how we want our food systems to work is a major part of this,” says Rena

Photo: Norwegian Seafood Council

Record high Norwegian seafood exports in 2021

The last 12 months have been the best year ever for Norwegian seafood exports. Norway exported 3.1 million tonnes of seafood worth NOK 120.8 billion in 2021. This sets a record in both volume and value and represents the equivalent of 42 million seafood meals every single day of the year.
"2021 was another exciting export year for Norwegian seafood. We are in the very favourable position of ha

Spotlight on sustainable seafood

Spotlight needs to shine on seafood in the future of food debate

“How can seafood play a part of the solution if it is continuously forgotten about in the debate about sustainable food systems,” asks Renate Larsen, CEO of the Norwegian Seafood Council.
For the fourth year in a row Norwegian aquaculture companies have topped the rankings of the world’s most sustainable protein production. The UN also points to seafood and specifically aquaculture as an import

Photo: Norwegian Seafood Council

Norwegian seafood exports reach a historic milestone in November

Norway exported seafood worth NOK 12 billion in November. This is an increase of NOK 2.6 billion, or 28 per cent, compared with November last year. So far this year, seafood has been exported for NOK 108.8 billion. This milestone breaks the annual record from 2019 of NOK 107.2 billion.
“Although we still have major challenges with the corona pandemic both at home and abroad, we are experiencing

Sustainable Norwegian salmon

Norwegian salmon ranked as most sustainable protein production four years in a row

For the fourth year running, the Coller FAIRR index of the world’s most sustainable protein producers has ranked Norwegian aquaculture companies as best in class. Of the seven companies ranked as “low risk” for various parameters linked to sustainability, three are Norwegian aquaculture companies.
On the list of the 60 largest, publicly listed protein producers globally, Mowi, the world’s larg

Norwegian salmon is free from antibiotics

The success recipe for eradicating antibiotics in Norwegian salmon farming

The Norwegian aquaculture industry uses less antibiotics than any other animal farming, and in 2020, 99 percent of Norwegian salmon have never been treated with any form of antibiotic.
The latest annual report on the use of antibiotics in Norwegian animal husbandry and food production showcases the Norwegian aquaculture industry’s success in minimising the use of antibiotics in salmon farming.

Photo: Norwegian Seafood Council

October is a new strong month for Norwegian seafood exports

Norway exported seafood worth NOK 12,1 billion in October, an increase of NOK 1,6 billion, or 15 per cent, compared with October last year. So far this year, the export value is NOK 9,5 billion ahead of last year.
"Even though the corona pandemic is not over, the export value of Norwegian seafood continues to increase. This is the highest value measured in a single month. The previous record wa

Photo: Norwegian Seafood Council

Norwegian seafood exports grow by NOK 7.9 billion

Never before has Norwegian seafood exports attained a higher value for the first nine months of the year. So far this year, seafood exports have totalled NOK 84.7 billion, which corresponds to a growth in value of 10 per cent, or NOK 7.9 billion, when measured against the same period last year.
“A gradual reopening of the markets has given a boost to the demand for Norwegian seafood. From a fal

Seafood steps up to food systems revolution

Seafood steps up to food systems revolution

The need to increase seafood consumption takes centre stage as a critical part of the solution to the world’s environmental, dietary and societal challenges, a series of new reports conclude.
“A massive opportunity, and responsibility, for seafood producers globally”, says the Norwegian Seafood Council.
Launched this week, the five peer-reviewed papers map out the opportunities for seafoo

Photo: Norwegian Seafood Council

Largest ever growth in value of Norwegian seafood exports

Norway exported seafood worth NOK 9.6 billion in August. This is an increase of NOK 2.3 billion, or 32 per cent, compared with August last year.

"Norwegian seafood exports have never attained a higher value in the month of August before. A gradual reopening of global markets has obviously had a positive effect. It is very gratifying to see that healthy, tasty and sustainable seafood from No

Explosive growth in value of Norwegian seafood exports in July

Explosive growth in value of Norwegian seafood exports in July

The value of Norwegian seafood exports amounted to NOK 9.5 billion in July. This is an increase of NOK 1.6 billion, or 21 per cent, compared to July 2020.
"Measured by value, this July is the best ever for Norwegian seafood exports. Salmon continues its growth trajectory from June, while we have also experienced a sharp increase in exports of snow crab and king crab," says Tom-Jørgen Gangsø, Di

Photo: Norwegian Seafood Council

Best first half-year of all time for Norwegian seafood exports

The export value of Norwegian seafood has never been higher in the first half of the year than in 2021. In the first six months of the year, Norway exported seafood worth NOK 53.7 billion. This represents a growth in value of just over 1 per cent, or NOK 646 million, when measured against the first half of last year.
"Despite a strengthened Norwegian krone and the fact that the markets are stil

Renate Larsen and Gunhild Stordalen

“Seafood needs to be “sexier” to win hearts and bellies of modern consumers”

This is just one of the points raised by EAT founder Gunhild Stordalen when asked how to inspire a new generation of seafood consumers in a chat with Norwegian Seafood Council CEO Renate Larsen at this week’s North Atlantic Seafood Forum (NASF).
Stordalen and her organization EAT has been appointed by the UN ahead of this autumn’s Food Systems Summit, the first of its kind, to come up with gro

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Proudly representing Seafood from Norway

The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in twelve of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.

Norwegian Seafood Council

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9008 Tromsø
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