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There is still room for growth in sales and increased storytelling around salmon as a product, Country Director for Italy, Tom-Jørgen Gangsø, says.

Italy Chosen for Salmon Investment Boost

This year, Italy was chosen as one of the markets for a new case investment project for salmon. The main objectives have been to increase learning and test new activities and approaches that can contribute to achieving the main goals set for the Italian market.

Photo: Norwegian Seafood Council

Currency effects boost value of Norwegian seafood exports

Norway exported seafood worth NOK 13.9 billion in April. This is an increase of NOK 924 million, or 7 per cent, compared with the same month last year.
“The value of exports has never been higher in April than this year. The growth is largely due to the Norwegian krone, which has weakened slightly against the euro and the US dollar compared with April last year. In addition, last month saw incr

NSC Summit L2R UK Minister for Food, Farming and Fisheries, Rt Hon Mark Spencer_Norwegian Minister for Fisheries and Ocean Policy Cecilie Myrseth_NSC CEO Christian Chramer

NORWAY – UK 2024 SEAFOOD SUMMIT GALVANISES SEAFOOD SECTOR Industry leaders emphasise collaboration and transparency as cornerstones for future growth

27th February 2024, Fishmonger’s Hall, London
Close to 200 leading stakeholders from across the seafood industry united on 27th February for the 2024 Norway-UK Seafood Summit, at Fishmongers’ Hall in London.
The event, which is firmly cementing itself as an important date in industry calendars, led with bilateral updates from the Norwegian Minister for Fisheries and Ocean Policy, Cecilie My

Sigmund Bjørgo Photo: Private

Sigmund Bjørgo returns to the Norwegian Seafood Council – rejoins as Country Director to China

The Norwegian Seafood Council has hired Sigmund Bjørgo (46) as its new Country Director to China.
- Sigmund Bjørgo is strategically strong and has in-depth knowledge of both the seafood industry and the Chinese market. He has previously served in the same position in China and has done a remarkable job for us for many years, so we are extremely pleased to have him back, says Director of Global

Photo: Norwegian Seafood Council

Record exports of Norwegian seafood in 2023 due to price growth and weak krone

The export value of Norwegian seafood reached an all-time high in 2023, with seafood worth NOK 172 billion being exported from Norway. This equates to 39 million meals being served every day, all year round.
Compared to 2022, the export value increased by NOK 20.7 billion or 14 per cent.
“2023 was the best value year ever for Norwegian seafood exports. Seafood is still one of Norway's most

Inshore Norwegian cod, Skrei and haddock granted MSC-recertification

Inshore Norwegian cod, Skrei and haddock granted MSC-recertification

Good news just before the big cod season starts: Norwegian cod, Skrei and haddock caught within 12 nautical miles are once again MSC-certified.
Coastal fishing for cod and haddock has over the last year been in a recertification process to regain their MSC certificates. The Norwegian Fishermen's Association has had project responsibility for this certification in collaboration with the sales t

China had the most significant increase in salmon export value in July. Fresh salmon is mostly consumed in restaurants in China. Now we see a tendency that Chinese consumers even outside the big cities open their eyes to enjoying salmon at home.

Norwegian seafood exports totalled NOK 12.4 billion in July.

Year-on-year, seafood exports for the first seven months of this year have increased by NOK 13 billion, or 16 per cent, to reach a total value of NOK 94.4 billion. In July there has been a price increase for products such as fresh salmon fillets, cod clipfish and frozen whole mackerel, at the same time, Norway exported somewhat less cod, saithe and herring than July last year.

Photo: Norwegian Seafood Council

Currency effects, value growth and volume decline for Norwegian seafood exports in February

Norway exported seafood worth NOK 12.8 billion in February. This is an increase of NOK 1.6 billion, or 14 per cent, from last year's same month.
“Despite war and unrest in several parts of the world, Norwegian seafood exports have enjoyed a good start to the year in value, driven by high price growth and a weak Norwegian krone. However, export volume has fallen six months in a row, and we must

Photo: Norwegian Seafood Council

Norwegian seafood exports in November totalled NOK 14.4 billion

Norway exported NOK 14.4 billion worth of seafood in November, representing an increase of NOK 2.3 billion, or 19 per cent, compared to the same month last year.
So far this year, Norway has exported NOK 138 billion worth of seafood. NOK 29.2 billion ahead of the same period last year.
Increased costs and high food inflation
"The export value in November is the third highest ever in a sin

Photo: Norwegian Seafood Council

Norway has exported NOK 109 billion worth of seafood so far this year

Norway exported NOK 109 billion worth of seafood in the first nine months of the year. It is a new record, with a growth of 29 per cent, or NOK 24.3 billion, compared to the same period last year.
"The growth in value for Norwegian seafood exports has been impressive this year, and in September, we passed the NOK 100 billion mark. Historically high prices are one of the reasons why the third qu

Norwegian salmon is the most popular sushi topping

Norway: Bringing salmon sushi to your bento box since the 1980s

Celebrating World Sushi Day on the 18th June would not be possible without a nod to the world’s most popular fish and sushi topping – Norwegian salmon.
Salmon’s vibrant pink is immediately recognisable in Japanese restaurants, on sushi conveyor belts and in supermarket pre-prepared boxes around the world. With versatility, a delicate flavour and a universal appeal, salmon has become not only th

Letchworth Garden City will the location for a Sea Change this June

NSC launches unique seafood sustainability campaign in UK

Can people’s perceptions about seafood and sustainable diets be changed over the course of three weeks? That is the theory behind the unique campaign being launched by the Norwegian Seafood Council in the UK this June.
A Sea Change is coming –to Letchworth
The 11th of June marks the start of the three-week long campaign, Sea Change, which aims to do just that – encourage a sea change for se

Pandemic accelerated several seafood trends

Pandemic accelerates trends, drives innovation, and creates opportunity across the seafood industry for 2022

The COVID-19 pandemic has affected the world in many ways. We are well-versed in the negatives, but it’s important to note that it’s also presented huge growth and innovation opportunities in markets across the world. The seafood industry is one of them.
The Norwegian Seafood Council’s (NSC) annual trend report, just launched, unveils the seafood trends that are emerging at speed thanks to the

Price increases deliver export record for Norwegian seafood in April 2022

Price increases deliver export record for Norwegian seafood in April 2022

Norway exported seafood worth NOK 11.3 billion in April. This is an increase of NOK 2.8 billion, or 33 per cent, compared with April last year.
In the first four months of this year, Norway exported seafood worth NOK 45.4 billion. This is a growth in export value of 25 per cent, or NOK 9.1 billion, measured against the first four months of 2021.
“Higher prices for our key species such as sal

Responsible aquaculture represents major opportunities to food security and healthy diets

Green recovery from pandemic must also mean blue

The theme for this year’s UN World Health Day on April 7 is Our Planet, Our Health, aiming to focus on opportunities for so called green and healthy recovery from the pandemic.
“The need to change our ways when it comes to how we treat ourselves and our planet is more pressing than ever. The food we put in our bodies, and how we want our food systems to work is a major part of this,” says Rena

Photo: Norwegian Seafood Council

Rapid growth in Norwegian seafood exports in the first quarter

Despite the tense global trade situation, the export value of Norwegian seafood has never been higher in a first quarter than in 2022. In the first three months of the year, Norway exported seafood worth NOK 34 billion. This is a growth in value of 22 per cent, or NOK 6.2 billion, measured against the first quarter last year.
“A strong global demand for Norwegian seafood yielded record export v

Photo: Norwegian Seafood Council

Robust growth for Norwegian seafood exports in February

Norway exported seafood worth NOK 11.3 billion in February. This is an increase of NOK 2.6 billion, or 30 per cent, compared with February last year.
“This is the highest value of Norwegian seafood exports ever registered in February. However, the war in Ukraine overshadows this. The dramatic situation affects us first and foremost strongly on the human level, but also affects the flow of seafo

Salmon in Norway does not contribute to deforestation in Brazil.

Norwegian salmon is deforestation-free says new report

The Norwegian salmon farming industry has set a global example by supporting their suppliers of Brazilian soybeans – widely used in salmon feed – to become 100% deforestation- and conversion-free.
A newly published report, by an independent auditor in Brazil, states that the suppliers of Brazilian soybean to Norwegian salmon have accomplished their goal of a deforestation and conversion free s

Photo: Norwegian Seafood Council

A record start for seafood exports in 2022

Norway exported seafood worth NOK 10.3 billion in January. An increase of NOK 2.1 billion, or 26 per cent, compared with January last year.
"January this year gave the highest export value ever, and thus the strong trend continues from 2021. Despite challenges with the corona pandemic, prices for many of our products increased. It was also a January record in both value and volume for salmon",

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Proudly representing Seafood from Norway

The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in twelve of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.

Norwegian Seafood Council

Stortorget 1
9008 Tromsø
Norway