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2024 Seafood Trends Revealed: New Report from the Norwegian Seafood Council

2024 Seafood Trends Revealed: New Report from the Norwegian Seafood Council

The Norwegian Seafood Council unveiles our latest global seafood trends report. A deep dive into the most pressing industry developments and consumer trends, ‘Oceans of change: seafood trends for 2024’ reveals how these are converging to drive transformative change.
Alongside exclusive NSC consumer data, sales and consumption statistics and examples of industry innovations, the report offers v

Photo: Johan Kvalheim, Norwegian Seafood Council

Three consecutive years of value growth for Norwegian seafood exports

Norway exported seafood worth NOK 13.3 billion in February. This is an increase of NOK 339 million, or 3 per cent, compared with the same month last year.
“Thanks to strong growth in the value of salmon, trout, cod and snow crab, the export value in February was lifted to a historically high level. The value of Norwegian seafood exports has now increased every month for three years, which has n

NSC Summit L2R UK Minister for Food, Farming and Fisheries, Rt Hon Mark Spencer_Norwegian Minister for Fisheries and Ocean Policy Cecilie Myrseth_NSC CEO Christian Chramer

NORWAY – UK 2024 SEAFOOD SUMMIT GALVANISES SEAFOOD SECTOR Industry leaders emphasise collaboration and transparency as cornerstones for future growth

27th February 2024, Fishmonger’s Hall, London
Close to 200 leading stakeholders from across the seafood industry united on 27th February for the 2024 Norway-UK Seafood Summit, at Fishmongers’ Hall in London.
The event, which is firmly cementing itself as an important date in industry calendars, led with bilateral updates from the Norwegian Minister for Fisheries and Ocean Policy, Cecilie My

Sigmund Bjørgo Photo: Private

Sigmund Bjørgo returns to the Norwegian Seafood Council – rejoins as Country Director to China

The Norwegian Seafood Council has hired Sigmund Bjørgo (46) as its new Country Director to China.
- Sigmund Bjørgo is strategically strong and has in-depth knowledge of both the seafood industry and the Chinese market. He has previously served in the same position in China and has done a remarkable job for us for many years, so we are extremely pleased to have him back, says Director of Global

Photo: Johan Kvalheim, Norwegian Seafood Council

Strong seafood exports in January, due to high salmon prices and a weak krone

Norway exported seafood worth NOK 13.3 billion in January. This is an increase of NOK 640 million, or 5 per cent, compared to the same month in 2023.
"2024 seafood exports have got off to a good start. This is primarily due to increased salmon prices. Together with a weakened krone, this has led to the total export value setting a record high for January", says Christian Chramer, CEO of the Nor

Photo: Norwegian Seafood Council

Record exports of Norwegian seafood in 2023 due to price growth and weak krone

The export value of Norwegian seafood reached an all-time high in 2023, with seafood worth NOK 172 billion being exported from Norway. This equates to 39 million meals being served every day, all year round.
Compared to 2022, the export value increased by NOK 20.7 billion or 14 per cent.
“2023 was the best value year ever for Norwegian seafood exports. Seafood is still one of Norway's most

Photo: Norwegian Seafood Council

Weak Norwegian krone triggers strong value growth for November seafood exports

Norway exported seafood worth NOK 16.7 billion in November. This is an increase of NOK 2.4 billion, or 17 per cent, compared to the same month last year.
“On 13 November, seafood exports surpassed the 2022 full-year export total of NOK 151.4 billion. This year, we expect the value of Norwegian seafood exports will exceed NOK 170 billion, for which we can largely thank the weak Norwegian krone”,

Inshore Norwegian cod, Skrei and haddock granted MSC-recertification

Inshore Norwegian cod, Skrei and haddock granted MSC-recertification

Good news just before the big cod season starts: Norwegian cod, Skrei and haddock caught within 12 nautical miles are once again MSC-certified.
Coastal fishing for cod and haddock has over the last year been in a recertification process to regain their MSC certificates. The Norwegian Fishermen's Association has had project responsibility for this certification in collaboration with the sales t

Photo: Norwegian Seafood Council

Seafood exports totalled NOK 18.4 billion in October

Norway exported NOK 18.4 billion worth of seafood in October. This is an increase of NOK 3.3 billion, or 22 per cent, compared to the same month last year.
Never has Norway exported a higher value of seafood in a single month than in October. The last top quotation from a single month originates from March this year. The export value then ended at NOK 15.7 billion.
Best single month ever

Foto: Sverre Simonsen

Rekordpåmelding til Torskefiskkonferansen

Aldri før har så mange ønsket å være med på Torskefiskkonferansen. Den er for lengst utsolgt, og nå er det kun digital påmelding som er mulig.
Torsdag 2. november er det duket for årets utgave av den tradisjonsrike konferansen. Denne gang har arrangørene Norges sjømatråd og Norges Råfisklag hatt ekstra mye å gjøre i forkant.
Måtte si stopp på 450 deltagere
- I år har det vært en historis

Andreas Thorud departs from the Seafood Council's operations in China

Andreas Thorud departs from the Seafood Council's operations in China

After around two and a half years in the role, Andreas Thorud has chosen to resign from his position as the seafood representative to China and has announced a move to Nordic Aqua Partners.
This means that the Seafood Council will soon begin recruiting a new representative for our office in Shanghai. The company aims to carry out a thorough and efficient recruitment process to ensure a smooth t

Photo: Johan Kvalheim, Norwegian Seafood Council

Another strong quarter for Norwegian seafood exports, but a decline in value measured in euros

Norway exported NOK 42.1 billion worth of seafood in the third quarter. This is an increase of NOK 3.7 billion, or 10 per cent, compared to last year.
”In terms of value, Norwegian seafood exports are still doing well. Salmon, trout, cod and pollack have had a historically strong third quarter behind them. However, it is still the weak Norwegian krone that is the most important driver of value

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Proudly representing Seafood from Norway

The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in twelve of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.

Norwegian Seafood Council

Stortorget 1
9008 Tromsø
Norway