As International Sushi Day approaches, the Norwegian Seafood Council looks back on Project Japan – the initiative that introduced raw salmon from Norway to the global sushi menu.
Norwegian Seafood Council research has revealed that as many as 89% of consumers want more information about how their seafood is produced. This demand for transparency is paving the way for producers to harness innovative blockchain technology to build consumer trust and offer a clearer picture of the seafood supply chain.
The Norway – UK Seafood Summit 2025 showcased opportunities and future challenges. Overarching themes were global megatrends shaping seafood consumption.
Erling Haaland is featured in the Norwegian Seafood Council’s new films showcasing Norwegian seafood, which will be featured in campaigns globally.
Norway exported seafood worth NOK 18.5 billion in October. This is an increase of NOK 914 million, or 5 per cent, compared with the same month last year.
Norway exported seafood worth NOK 14 billion in May. This is an increase of NOK 1 billion, or 8 per cent, compared with the same month last year.
"The growth in value in May is largely due to increased export volumes of both salmon and trout, as well as price growth for salmon," says Christian Chramer, CEO of the Norwegian Seafood Council.
Best May ever for seafood exports
In the first fo
The Norwegian Seafood Council unveiles our latest global seafood trends report. A deep dive into the most pressing industry developments and consumer trends, ‘Oceans of change: seafood trends for 2024’ reveals how these are converging to drive transformative change.
Alongside exclusive NSC consumer data, sales and consumption statistics and examples of industry innovations, the report offers v
27th February 2024, Fishmonger’s Hall, London
Close to 200 leading stakeholders from across the seafood industry united on 27th February for the 2024 Norway-UK Seafood Summit, at Fishmongers’ Hall in London.
The event, which is firmly cementing itself as an important date in industry calendars, led with bilateral updates from the Norwegian Minister for Fisheries and Ocean Policy, Cecilie My
The Norwegian Seafood Council has hired Sigmund Bjørgo (46) as its new Country Director to China.
- Sigmund Bjørgo is strategically strong and has in-depth knowledge of both the seafood industry and the Chinese market. He has previously served in the same position in China and has done a remarkable job for us for many years, so we are extremely pleased to have him back, says Director of Global
Norway exported seafood worth NOK 16.7 billion in November. This is an increase of NOK 2.4 billion, or 17 per cent, compared to the same month last year.
“On 13 November, seafood exports surpassed the 2022 full-year export total of NOK 151.4 billion. This year, we expect the value of Norwegian seafood exports will exceed NOK 170 billion, for which we can largely thank the weak Norwegian krone”,
Norway exported NOK 42.1 billion worth of seafood in the third quarter. This is an increase of NOK 3.7 billion, or 10 per cent, compared to last year.
”In terms of value, Norwegian seafood exports are still doing well. Salmon, trout, cod and pollack have had a historically strong third quarter behind them. However, it is still the weak Norwegian krone that is the most important driver of value
Norway exported NOK 14.2 billion worth of seafood in August. This is an increase of NOK 1.8 billion, or 15 per cent, compared to the same month last year.
“The devaluation of the krone is the main reason for the increase in the export value. In August, the Norwegian krone was as much as 16 per cent weaker against the euro than in the same month last year. This explains almost the entire increas
