Celebrating 40 years of Norwegian salmon sushi in Paris
In November, the NSC and the Norwegian Embassy in France hosted a reception at the Ambassador’s residence in Paris to mark 40 years of salmon sushi.
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Annual monitoring confirms: Norwegian farmed fish continues to be a safe choice
Once again, the fresh annual monitoring report from the IMR for farmed fish shows no exceedance of the EU's limit values for illegal and undesirable substances. Tests from 2024 were done on samples from 888 farmed fish, with a collection of more than 30,000 test results confirming the seafood’s safety.
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Norwegian salmon continues to lead global sushi category 40 years on from its introduction to Japan
As International Sushi Day approaches, the Norwegian Seafood Council looks back on Project Japan – the initiative that introduced raw salmon from Norway to the global sushi menu.
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Italy Chosen for Salmon Investment Boost
This year, Italy was chosen as one of the markets for a new case investment project for salmon. The main objectives have been to increase learning and test new activities and approaches that can contribute to achieving the main goals set for the Italian market.
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Record exports of Norwegian seafood in 2023 due to price growth and weak krone
The export value of Norwegian seafood reached an all-time high in 2023, with seafood worth NOK 172 billion being exported from Norway. This equates to 39 million meals being served every day, all year round.
Compared to 2022, the export value increased by NOK 20.7 billion or 14 per cent.
“2023 was the best value year ever for Norwegian seafood exports. Seafood is still one of Norway's most -
Norwegian aquaculture continues to top the charts of the most sustainable animal protein production
The Coller FAIRR Index, which ranks the world’s most sustainable animal protein producers, has crowned three Norwegian aquaculture companies at the top of the table.
Of just four companies identified by the index as being ‘low risk’ against a number of factors demonstrative of sustainability, three are Norwegian aquaculture producers. Mowi, the world’s largest salmon farmer, once again took the -
Norway: Bringing salmon sushi to your bento box since the 1980s
Celebrating World Sushi Day on the 18th June would not be possible without a nod to the world’s most popular fish and sushi topping – Norwegian salmon.
Salmon’s vibrant pink is immediately recognisable in Japanese restaurants, on sushi conveyor belts and in supermarket pre-prepared boxes around the world. With versatility, a delicate flavour and a universal appeal, salmon has become not only th -
NSC launches unique seafood sustainability campaign in UK
Can people’s perceptions about seafood and sustainable diets be changed over the course of three weeks? That is the theory behind the unique campaign being launched by the Norwegian Seafood Council in the UK this June.
A Sea Change is coming –to Letchworth
The 11th of June marks the start of the three-week long campaign, Sea Change, which aims to do just that – encourage a sea change for se -
Pandemic accelerates trends, drives innovation, and creates opportunity across the seafood industry for 2022
The COVID-19 pandemic has affected the world in many ways. We are well-versed in the negatives, but it’s important to note that it’s also presented huge growth and innovation opportunities in markets across the world. The seafood industry is one of them.
The Norwegian Seafood Council’s (NSC) annual trend report, just launched, unveils the seafood trends that are emerging at speed thanks to the -
Price increases deliver export record for Norwegian seafood in April 2022
Norway exported seafood worth NOK 11.3 billion in April. This is an increase of NOK 2.8 billion, or 33 per cent, compared with April last year.
In the first four months of this year, Norway exported seafood worth NOK 45.4 billion. This is a growth in export value of 25 per cent, or NOK 9.1 billion, measured against the first four months of 2021.
“Higher prices for our key species such as sal -
Green recovery from pandemic must also mean blue
The theme for this year’s UN World Health Day on April 7 is Our Planet, Our Health, aiming to focus on opportunities for so called green and healthy recovery from the pandemic.
“The need to change our ways when it comes to how we treat ourselves and our planet is more pressing than ever. The food we put in our bodies, and how we want our food systems to work is a major part of this,” says Rena -
Record high Norwegian seafood exports in 2021
The last 12 months have been the best year ever for Norwegian seafood exports. Norway exported 3.1 million tonnes of seafood worth NOK 120.8 billion in 2021. This sets a record in both volume and value and represents the equivalent of 42 million seafood meals every single day of the year. "2021 was another exciting export year for Norwegian seafood. We are in the very favourable position of havin
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