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  • “Seafood needs to be “sexier” to win hearts and bellies of modern consumers”

    This is just one of the points raised by EAT founder Gunhild Stordalen when asked how to inspire a new generation of seafood consumers in a chat with Norwegian Seafood Council CEO Renate Larsen at this week’s North Atlantic Seafood Forum (NASF).
    Stordalen and her organization EAT has been appointed by the UN ahead of this autumn’s Food Systems Summit, the first of its kind, to come up with gro

  • Growth trend continues for Norwegian seafood exports in May

    Norway exported seafood worth NOK 8.3 billion in May, an increase of NOK 484 million, or 6 per cent, compared with May 2020. This continues the seafood export growth trend from April.
    "Measured in value, this year's May is the third-best May of all time for Norwegian seafood exports. Salmon exports have continued to grow from April, at the same time as we have experienced a marked increase in

  • Norwegian salmon – the world’s most popular fish

    It’s only just over 50 years since the first successful salmon farm in Norway. Since then, salmon – or in fact Norwegian salmon - has become the world’s most popular fish.
    Grilled, smoked, fried, sushi, burgers, in woks, wraps, pokebowls and tacos. The options are limitless when it comes to the dishes where salmon can be used. Salmon's great versatility, taste and high nutrient content are im

  • New report: The recipe for increasing seafood consumption

    The world needs to eat more seafood, both from an environmental and nutritional point of view. But what is it going to take for more people to choose seafood, and for people to eat more healthy and sustainable proteins from the ocean?
    In its new report, “Seafood Trends”, the Norwegian Seafood Council presents some answers to what people want and expect from the seafood industry – as well as wh

  • Growth in Norwegian seafood exports continue despite challenging market conditions

    Norway exported seafood worth NOK 8.6 billion in April. This is an increase of NOK 338 million, or 4 per cent, compared with April last year. Thus, the positive development from last month continues.
    "Even though the seafood markets are still strongly affected by the corona pandemic and a strengthened Norwegian krone, the value of seafood exports in April is the second highest April ever. This

  • We must protect our oceans – but giving up seafood is not the solution

    There’s no doubt Netflix’s most recent documentary about oceans, Seaspiracy, has caused quite a stir. But, it is great that the role of seafood in the future of food-debate and health of our oceans are being talked about outside of the fish pond.
    “It is just a shame the programme’s “solution” to save our oceans is to give up seafood all together. That is the last thing we should do – the world

  • March all-time-high boosts a solid first quarter for Norwegian seafood exports

    Never before has the value of Norwegian seafood exports been higher in March than in 2021. In the first three months of the year, Norway exported seafood worth NOK 27.7 billion, a decrease in value of 3 per cent, or NOK 742 million, compared with the same period last year. It is still the second-best first-quarter result ever.
    "Norwegian seafood exports have had a solid start in 2021, primari

  • Fall in Norwegian seafood export value despite growth in volume for some species

    Norway exported seafood worth NOK 8.7 billion in February. This figure represents a decrease of NOK 482 million, or 5 per cent, compared with February last year, and continues the downward trend that started in January.
    "Although seafood markets are still strongly affected by the corona pandemic, the value of seafood exports in February is the second-highest February on record. This is partly b

  • Significant fall in value for Norwegian seafood exports in January

    Norway´s seafood exports totalled NOK 8.1 billion in January. This is a decrease of NOK 1.6 billion, or 16 per cent, compared with January 2020.
    "The decline in January is primarily due to a significant fall in the export value of salmon. We also see a decline in exports of trout and fresh cod compared to the record-month of January 2020", says Tom-Jørgen Gangsø, Director of Market Insight and

  • Stable Norwegian seafood exports in 2020 despite the corona pandemic

    Despite a very demanding year, Norway exported 2.7 million tonnes of seafood worth NOK 105.7 billion in 2020. This is the second-highest value ever and equates to 37 million meals every day throughout the year or 25,000 meals per minute.
    The total volume of seafood exports increased by 2 per cent in 2020, while the value was reduced by 1 per cent, or NOK 1.5 billion, compared with the record ye

  • Large fall in seafood exports in November

    In November, the value of Norwegian seafood exports was NOK 9.4 billion. This is a decrease in value of 11 per cent, or NOK 1.2 billion, compared to November 2019.


    So far this year, seafood exports total NOK 96.6 billion. This is a decrease of NOK 1 billion, or 1 per cent, when compared against the same period last year.
    “Norwegian seafood exports are now seeing the impact of a hote

  • Only 2 in 10 children eat enough seafood

    A new study from Norway has found children are not eating enough fish according to national dietary guidelines. This is a worrying trend seen in most western countries, according to the Norwegian Seafood Council.
    “Parents must take a greater responsibility. Our study found most children say they would like to eat more fish if they were served seafood dishes they liked,” says Camilla Beck, direc

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