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Photo: Norwegian Seafood Council

Best first half-year of all time for Norwegian seafood exports

The export value of Norwegian seafood has never been higher in the first half of the year than in 2021. In the first six months of the year, Norway exported seafood worth NOK 53.7 billion. This represents a growth in value of just over 1 per cent, or NOK 646 million, when measured against the first half of last year.
"Despite a strengthened Norwegian krone and the fact that the markets are stil

Renate Larsen and Gunhild Stordalen

“Seafood needs to be “sexier” to win hearts and bellies of modern consumers”

This is just one of the points raised by EAT founder Gunhild Stordalen when asked how to inspire a new generation of seafood consumers in a chat with Norwegian Seafood Council CEO Renate Larsen at this week’s North Atlantic Seafood Forum (NASF).
Stordalen and her organization EAT has been appointed by the UN ahead of this autumn’s Food Systems Summit, the first of its kind, to come up with gro

Photo: Norwegian Seafood Council

Growth trend continues for Norwegian seafood exports in May

Norway exported seafood worth NOK 8.3 billion in May, an increase of NOK 484 million, or 6 per cent, compared with May 2020. This continues the seafood export growth trend from April.
"Measured in value, this year's May is the third-best May of all time for Norwegian seafood exports. Salmon exports have continued to grow from April, at the same time as we have experienced a marked increase in

Norwegian salmon - the most popular fish in the world

Norwegian salmon – the world’s most popular fish

It’s only just over 50 years since the first successful salmon farm in Norway. Since then, salmon – or in fact Norwegian salmon - has become the world’s most popular fish.
Grilled, smoked, fried, sushi, burgers, in woks, wraps, pokebowls and tacos. The options are limitless when it comes to the dishes where salmon can be used. Salmon's great versatility, taste and high nutrient content are im

How will shoppers change and what does it mean for seafood?

New report: The recipe for increasing seafood consumption

The world needs to eat more seafood, both from an environmental and nutritional point of view. But what is it going to take for more people to choose seafood, and for people to eat more healthy and sustainable proteins from the ocean?
In its new report, “Seafood Trends”, the Norwegian Seafood Council presents some answers to what people want and expect from the seafood industry – as well as wh

Better than expected Norwegian skrei season

Better than expected Norwegian skrei season

Many feared a challenging 2021 skrei season due to the global pandemic and record high quotas for cod. But when summarizing this year’s winter cod season it is not all doom and gloom for Norwegian exports.
The traditional Norwegian skrei season runs from January to April and the Norwegian Seafood Council concludes exports remained resilient and adaptable in a changing market landscape.
In

Photo: Norwegian Seafood Council

Growth in Norwegian seafood exports continue despite challenging market conditions

Norway exported seafood worth NOK 8.6 billion in April. This is an increase of NOK 338 million, or 4 per cent, compared with April last year. Thus, the positive development from last month continues.
"Even though the seafood markets are still strongly affected by the corona pandemic and a strengthened Norwegian krone, the value of seafood exports in April is the second highest April ever. This

Quality labelled skrei from Norway

Norwegian skrei making headlines across Europe

In Spain, they call it the "wild and athletic cod that returns home every year", in Germany "the gold from Lofoten" and in France as a "premium seasonal product". There is no doubt that Norwegian skrei has caught the media's interest in Europe this year as well.
The corona pandemic has impacted the 2021 skrei season in so many ways. With travel restrictions and closed restaurants, the Norwegia

Norwegian aquaculture

We must protect our oceans – but giving up seafood is not the solution

There’s no doubt Netflix’s most recent documentary about oceans, Seaspiracy, has caused quite a stir. But, it is great that the role of seafood in the future of food-debate and health of our oceans are being talked about outside of the fish pond.
“It is just a shame the programme’s “solution” to save our oceans is to give up seafood all together. That is the last thing we should do – the world

Photo: Norwegian Seafood Council

March all-time-high boosts a solid first quarter for Norwegian seafood exports

Never before has the value of Norwegian seafood exports been higher in March than in 2021. In the first three months of the year, Norway exported seafood worth NOK 27.7 billion, a decrease in value of 3 per cent, or NOK 742 million, compared with the same period last year. It is still the second-best first-quarter result ever.
"Norwegian seafood exports have had a solid start in 2021, primari

Feed barge at Norwegian salmon farm

Norwegian salmon sets higher standard for sustainable feed

Norwegian salmon farmers are always striving to raise the bar on sourcing the highest quality, nutritious and sustainable feed.
Whilst Norwegian salmon has been fed purely certifiably non-deforestation grown soya for years, the industry has joined forces using their market power to drive broader change and end the trade of deforestation soya to other industries.
This year, the industry has

Photo: Norwegian Seafood Council

Fall in Norwegian seafood export value despite growth in volume for some species

Norway exported seafood worth NOK 8.7 billion in February. This figure represents a decrease of NOK 482 million, or 5 per cent, compared with February last year, and continues the downward trend that started in January.
"Although seafood markets are still strongly affected by the corona pandemic, the value of seafood exports in February is the second-highest February on record. This is partly b

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Proudly representing Seafood from Norway

The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in twelve of Norway's most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.

Norwegian Seafood Council

Stortorget 1
9008 Tromsø
Norway