Once again, the fresh annual monitoring report from the IMR for farmed fish shows no exceedance of the EU's limit values for illegal and undesirable substances. Tests from 2024 were done on samples from 888 farmed fish, with a collection of more than 30,000 test results confirming the seafood’s safety.
With 47% of consumers citing cost as a barrier to eating seafood, new research from the Norwegian Seafood Council shows growing interest in alternative whitefish species, showcasing opportunities for species such as saithe.
Norway exported seafood worth NOK 13.9 billion in July. This is an increase of NOK 1.1 billion, or 8 per cent, compared with the same month last year.
"Seafood exports have had a historically strong July in terms of value. This is primarily due to high salmon volumes and impressive value growth to China," says Christian Chramer, CEO of the Norwegian Seafood Council.
Approaching
The first half of 2025 was the best ever for Norwegian seafood exports. In total, Norway exported 1.3 million tonnes of seafood setting an export record of NOK 85.2 billion. This is equivalent to a volume of 36 million meals every single day.
"The first half of the year shows that Norwegian seafood exports are strong, even in the face of demanding market conditions and increasing trade barriers
As International Sushi Day approaches, the Norwegian Seafood Council looks back on Project Japan – the initiative that introduced raw salmon from Norway to the global sushi menu.
After ten consecutive months of growth in seafood exports, there was a decline in seafood exports in May. Increased salmon production in Norway and globally resulted in lower prices and a slightly lower total value for May. Reduced volumes for clipfish, together with a somewhat stronger Norwegian krone against the US dollar, also contributed to the decline.
Norwegian Seafood Council research has revealed that as many as 89% of consumers want more information about how their seafood is produced. This demand for transparency is paving the way for producers to harness innovative blockchain technology to build consumer trust and offer a clearer picture of the seafood supply chain.
